Searching Fonts

Most of you know that I work as a graphic designer to pay the bills. One of the things I have to do to stay current is search for new and/or different fonts. I don’t really enjoy this task too much because it takes sooooo long to go through all the sites. I usually do this about twice a year. I literally have over 2,000 fonts in my database. I really need to start purging ones I do not like anymore! But once I do that, it’s sure to happen that a client will request that particular font and I will have to end up purchasing it!

So tonight, I needed to update my fonts. I like to keep certain fonts exclusive for different clients and I run out of fonts I like! Below are some of my latest favorites. Some for work, some just for fun…Enjoy!

I Love Photoshop.

Many of you have emailed me to show more of my work. I’ve always had a hard time presenting what I do, but I’ll try and get better at this.  Last week, I shared some of the packaging I did and how I was busy creating bilingual English/Chinese labels. So this week, I’ll let you in on what I enjoy most about my freelance work—using Adobe Photoshop. I love working in this program. (However, I dislike, immensely, having to upgrade it every year to keep up with my clients… it is so expensive for a starving artist like me!)

The image below is a rendering I needed to create. My client has a presentation at MTV in China and needs a photograph of the product. However, I recently created the labels (Friday) for this product and there is no time for printing the labels and then having a photo shoot. This happens a lot. So I was additionally hired to create an image of the product as well. And of course, from scratch. Well, not totally from scratch. The only image I was provided with was the plastic cap!

The image below is the rendering I created for my client’s product vials, a quick display box and superimpose the new labels and place them in the box—one of my most favorite things to do.

Below is a rendering of the full line of products. Again, all I had was the cap. (FYI – the product is a high proten drink or “shot.” And the container is already defined. If it was up to me, I’m not too keen on the “vial” feel. But I’m not the client, just a lowly designer.)


Adobe

Do You Know Chinese?

Thought I would update you with some work in progress. I was hired to create packaging for a new meal replacement and supplement company. The two images above are a couple of the product lines that I created last month. I enjoy developing new packaging because I started in the design biz as a package designer in my early 20’s. It was for a pet food company and I loved it. I learned everything about packaging, POP, photo shoots, designing ads, printing, etc. It was an invaluable learning experience that prepared me for the advertising industry which I got into a few years later.

I now have these product lines back in my job list. Why? Because I need to make it bilingual. I have made bilingual packaging before for English/Spanish and English/French. But never for Chinese! I included a snapshot of the Nutrition Facts panel I worked on today so you can see what I’m talking about. Next I have to add the translation to the front panel designs. I like to start with the hardest part first, which I believed to be the supplement panels. I don’t look forward to these when they’re only in English!

Not knowing whether I have the correct translation in the proper spots is nerve-wracking! Especially when you’re a lowly freelancer like me who is working by herself. Nobody to whine to and get sympathy (or help) from! After I got the foreign fonts working rightfully, it was not so bad.

Still and all, I’m not whining. (However, I will welcome any sympathy.) I am appreciative that I’m able to work for myself, and have been for over a decade. As a self-employed person since 2002, I don’t believe I could work for someone else again. Well, except for Eric. He’s a pretty good boss. Unorganized and does not pay me what I’m worth, but nobody’s perfect. Right?