I’ve been swamped with freelance work lately. Today I was working on several projects. One of them were concepts for a sponsorship program (pictured below). As you can see, I love clean lines but with bursts of color. Especially for a project like this where the client requested no use of photos. Did you know the hot color for 2011 was pink? And not any ordinary pink. Honeysuckle pink to be exact (If you keep abreast of Pantone’s yearly picks). So I like to throw it in my designs when I can. But it is hard to pitch ‘pink’ to corporate clients who are so used to seeing greens and blues! But I find when I incorporate it within a large color scheme, I can squeak it on in, like the layout below. Tomorrow, my client will let me know which concept we are going with and I will finalize the layout (I showed them three options). And will also be working on a nutritional product package and starting a magazine layout that I put together 4 times a year. In addition, I cannot forget the ‘pro-bono’ work for my husband. He is actually a significant client whom I need to raise my rates for (which are currently at zero – hence the ‘pro bono’ comment). However, he does run out and buy me chocolate whenever I whine for it so that should count for something!
